Rethink Everything

Megatrends 2010: The Rise of Conscious Capitalism by Patricia Aburdene

More and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits . . . significant numbers of both new-economy and old-guard companies are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their vendors, and donating both time and money to social causes.

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