America is in the midst of a new revolution. But this revolution is quiet, incremental, nonviolent, and traveling beneath the mainstream media’s radar. The new American revolution challenges the current notions of dog-eat-dog capitalism — through the building of a parallel economic system that shares, cooperates, empowers, and benefits fellow workers and community members.
The idea for Panera Bread’s first nonprofit cafe was to open an eatery where customers paid what they could afford. A month into the honor system experiment, the restaurant is exceeding expectations and paving the way for more locations.
Megatrends 2010: The Rise of Conscious Capitalism by Patricia Aburdene
More and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits . . . significant numbers of both new-economy and old-guard companies are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their vendors, and donating both time and money to social causes.